An idea put forth by food expert Michael Pollan in his book In Defense of Food: An Eater’s Manifesto. (Check out the Recommended Reading section for more by Micahel Pollan)

These words are so simple, yet so powerful. It seems rather ridiculous that this idea needs to be sold back to the average North American consumer. Unfotunately, we have deviated away form real food.

Here is a video presentation from Mark Bittman, a food expert that is concerned with the ecological and health impacts of our modern diet. The video was recorded at the EG 2007 Conference in Los Angeles, California. Bittman offers further support to Michael Pollan, the idea that began this post.

Mark Bittman is a bestselling cookbook author, journalist and television personality. His friendly, informal approach to home cooking has shown millions that fancy execution is no substitute for flavor and soul.

You can read more from him on his blog: Bitten, his New York Times column The Minimalist, or check out one of the cookbooks he has authored, How to Cook Everything (Completely Revised 10th Anniversary Edition): 2,000 Simple Recipes for Great Food
and The Best Recipes in the World.

You can also check out Mark’s recent appearance on ObsessedTV.com with Samantha Ettus, a recent addition to the online TV domain from Gary Vaynerchuk of Wine Library TV fame.

TED stands for Technology, Entertainment, Design. It started out (in 1984) as a conference bringing together people from those three worlds. Since then its scope has become ever broader.

The annual conference now brings together the world’s most fascinating thinkers and doers, who are challenged to give the talk of their lives (in 18 minutes).

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